Clairol Perfect 10 By Nice N Easy Hair Color Kit Pack of 2, 010...

Choose a hue that's within two shades of your natural hair color. Perfect 1O by Nice 'n Easy offers a palette of 10 beautiful blonde shades, making it simple to find the shade that's right for you.

Ash blonde is characterized by cooler beige tones. Warmer tones, such as rich honey or butter, create a perfectly golden-blonde look.

If you're fair, with blue or green eyes, complementary red shades abound. Cool copper, or even brighter, more vibrant tones, will suit your complexion. If you have dark or olive skin, opt for a darker auburn, or perhaps a chestnut color. Strawberry blonde looks best with a medium, warm complexion.

Brassy hair is the number one complaint among my clients. Banish brassiness by weaving cooler beige or ash-tinted tones throughout your mane.

Clairol Perfect 1O offers 100% gray coverage, so your gray hairs stay under wraps. If stubborn gray hairs persist, leave the color on for an extra five minutes.

Not everyone can get their hair colored at a salon. For those of you who do, Perfect 1O by Nice 'n Easy extends the time between salon visits and gives your color an infusion of gloss and shine.

THE SCIENCE OF PERFECT 10 HAIR COLOR

An exclusive advanced color crème formula with micropearls delivers color in less time* and with less damage. And it gives you high gloss hair color with flawless gray coverage.

This breakthrough technology is the biggest advance in hair color in 50 years—it has 18 patents applied for and received the Royal Society of Chemistry Teamwork in Innovation Award. And it created the one and only Perfect 10.

Frauke Neuser
Clairol research and development expert

HOW PERFECT 10 WORKS

Clairol research and development expert Frauke Neuser answers some frequently asked questions:

Perfect 10 is the first product to use Clairol's breakthrough formula, which works so efficiently that it does the job in just 10 minutes. The advanced color crème with micropearls allows for fast penetration into the hair fibers. Once inside the hair, the unique combination of effective ingredients targets the natural melanin pigment and deposit the new color without reacting as much with the surrounding hair protein. The complete coloring process is accelerated and we can achieve high gloss color and 100% gray coverage in 10 minutes.

Micropearls are the color molecules that exist within Perfect 10's advanced color crème formula. Each shade of Perfect 10 contains a unique mix of different colored molecules and conditioning ingredients to create the desired shade. Perfect 10's advanced color crème with micropearls is what provides consumers with high gloss color in just 10 minutes.

Perfect 10's formula is totally different from anything else out there. It's not just about one ingredient—it is the combination of new elements that makes it so exciting. It uses a unique lightening system—which is the heart of any colorant—to prepare the hair and speed up the color reaction, energizing color to move inside the hair, creating beautiful, high gloss color in just 10 minutes. It works at a pH closer to that of hair itself, making it gentler and better protecting* the hair surface. It is this total package that makes Perfect 10 the first big color breakthrough in over 50 years.

* vs. our leading permanent colorant
** vs. leading permanent crème colorant

Absolutely not! Interestingly, when we developed Perfect 10 our first objective was to create a 'better' hair colorant—and along the way we realized the new technology was so good that it could do the job in just 10 minutes. Most other 10-minute products use existing, conventional technology—just changed a bit to give faster results. This is very different from the approach we took with Perfect 10.

Perfect 10 is less damaging* to the hair surface because of its unique advance color crème formula. Its active ingredients work best at a lower, gentler pH than most colorants, so Perfect 10 better preserves hair's natural protective coating called the f-layer. In addition, we have shown that the advanced color crème reacts more selectively with the pigments inside the hair than with the hair itself, causing less surface damage.* On top of that, the ingredient glycine, which is an essential amino acid and one of the fundamental building blocks of hair, works as an antioxidant, reducing the effect of free radicals/damage molecules (for CA) formed during coloring. And last but not least, Perfect 10's weekly ColorSeal treatment helps protect hair, keeping it smooth and soft.

* vs. our leading permanent colorant
** vs. leading permanent crème colorant

The development of the PerfectColor Comb was based on feedback from our consumers who struggled with the traditional color applicators. It is designed to envelop each strand of hair in the rich color crème from root to tip for even color results and flawless gray coverage. The comb has 14 outlets to provide optimum color distribution—five at the tip of each nozzle, five halfway down each nozzle and four at the bottom between the nozzles. This ensures even coverage regardless of the length or thickness of the user's hair.

Perfect 10 owes its great scent to our formulators and fragrance artists. The formulators invented a highly efficient color technology which works at a lower pH and therefore contains less free ammonia than other products. Ammonia is the ingredient responsible for the harsh smell of many colorants. In addition, our fragrance artists created a scent which not only masks the remaining colorant odor but is also based on the same principles as a fine fragrance product and has beautiful top, body and base notes.

A lot of work has gone into making sure that each shade of Perfect 10 matches the color results shown on the box. First, the shades were tested repeatedly in our salons on consumers to confirm just the right color results. Then, hundreds of natural hair samples of appropriate starting colors were treated with Perfect 10 in our color development labs and analyzed. The technical color readings were then translated into on-pack images. Latest imaging and software programs have turned this work into a truly high-tech process because we know how important it is for our consumers to get exactly the hair color they want expect.

Perfect 10 gives shiny, glossy hair in several ways. First, it deposits high-intensity color deep inside the hair fiber, leading to more intense light interactions—visible as shine. Second, it works at a lower, gentler pH with an antioxidant, reducing the effect of free radicals formed during coloring and better protecting the hair surface. A smooth, intact surface is shinier than a rough, broken one. Third, Perfect 10 uses a dual conditioning system with the color crème and the weekly ColorSeal treatment, allowing the hair fibers to be more aligned and reflect light better.

Perfect 10 is the only product in the market that uses our patented AminoGlycine technology—so it is totally unique. The huge number of 18 filed patents shows the level of innovation that went into this product. Some patents cover the effective ingredients that form the color in just 10 minutes. Other patents refer to the low, more gentle pH or the addition of glycine as an antioxidant. Yet other patents describe our unique PerfectColor Comb and the advanced color crème. So 18 patents really means we've put a lot of research, science and innovation into Perfect 10, to make it a truly unique hair color product.

SIMPLE STEPS TO STUNNING COLOR

DO SKIN ALLERGY TEST 48 HOURS BEFORE EACH APPLICATION EVEN IF YOU HAVE ALREADY USED COLORING PRODUCTS

BEFORE YOU COLOR: 48 HOURS IN ADVANCE

• Take the ALLERGY TEST.
• Do the STRAND TEST to determine your optimal coloring time.
• Read this entire instruction leaflet before you begin.

IMPORTANT: SAFETY INSTRUCTIONS

HAIR COLORANTS CAN CAUSE ALLERGIC REACTIONS WHICH IN RARE INSTANCES CAN BE SEVERE. TATTOOS MAY INCREASE YOUR RISK OF ALLERGY, TO REDUCE YOUR RISK FOLLOW THESE INSTRUCTIONS:
1. DO NOT USE THIS PRODUCT AT ALL IF:

• You have already experienced any reaction to coloring products.
• You have sensitive, irritated or damaged scalp.

In these cases do not conduct the skin allergy test and consult a doctor before using any haircolor product.
2. PERFORM A SKIN ALLERGY TEST 48 HOURS BEFORE EACH PRODUCT USE even if you have already used coloring products before.

SKIN ALLERGY TEST INSTRUCTIONS

MUST BE PERFORMED 48 HOURS BEFORE YOU COLOR YOUR HAIR: You will need a cotton ball or swab, a plastic bowl and a plastic spoon.

1. To open, unscrew the entire Color Activating Crème cap (2).
2. Then open the Color Crème tube (1). Unscrew cap and turn it upside down. Hold firmly without squeezing and point the opening away from your face. Push the pointed end of the cap into the seal.
3. Mix small, equal parts of Color Crème (1) and Color Activating Crème (2) in a plastic bowl.
4. Tightly recap Color Activating Crème bottle (2) and the Color Crème (1).
5. Apply mixture to a test area the size of a quarter in the bend of your elbow. Allow to dry. Use remaining mixture for Strand Test. Do not wash this area for 48 hours. During washing, protect with an adhesive bandage and remove it immediately after washing.
6. Examine the test area during the next 48 hours. If no reaction occurs, you are ready to color. The absence of reaction to this test is no guarantee that an allergic reaction may not occur as a result of a future haircoloring process. However, this test represents an important precaution. Please consult a doctor if you have any doubts.

NOTE: IF A RASH, REDNESS, BURNING OR ITCHING OCCURS YOU MAY BE ALLERGIC. STOP. YOU MUST NOT USE THIS PRODUCT.

WHAT TO DO IF YOU HAVE A REACTION DURING OR WITHIN THE NEXT 48 HOURS OF COLORING YOUR HAIR IF DURING COLORING YOU EXPERIENCE:

• Any stinging or burning and/or rash, rinse immediately and discontinue use as this may be an indication of a more serious reaction. DO NOT color your hair again before consulting a doctor or seeking medical advice.
• Rapidly spreading skin rash, dizziness or faintness, shortness of breath and/or swelling eyes/face, rinse immediately and SEEK IMMEDIATE MEDICAL ATTENTION. IF AFTER COLORING OR ON THE FOLLOWING DAYS YOU EXPERIENCE problems, such as skin itching, skin rash, swelling to eyes/face, blistering and/or skin or scalp weeping SEEK IMMEDIATE MEDICAL ATTENTION.

SPECIAL CAUTIONS

• This product contains ingredients including hydrogen peroxide, which may cause severe eye irritation and possible permanent eye injury. If any product gets into your eye, flush immediately with a large amount of lukewarm water and seek medical advice.
• We recommend removing contact lenses before applying haircolor. If you must wear contact lenses during application and if any product gets into your eye, remove the lens first, then flush immediately with a large amount of lukewarm water and seek medical advice.
• Never use haircolor on eyebrows or eyelashes or if your scalp is irritated or injured.
• Do not inhale or ingest product.
• Do not use if your hair has been colored with henna or metal dyes.
• Prepare and use the product in a well-ventilated area. If you experience inhalation difficulties, move to fresh air.
• Remove all metal objects from hair before and during coloring.
• Wear gloves and rinse hair well after application.
• Keep product in a cool place away from heat and light. Do not mix this colorant with any other product. Do not keep any unused mixed product. Do not leave the mixture in a closed bottle (bottle may expand or burst).
• Product not intended to be used on children.

Keep all haircoloring products out of reach of children.

STRAND TEST

Do the Strand Test each time you color to determine optimal timing and color results. Perms, relaxers, previous color, and the sun can affect your results and timing.
You will need: scissors, tape and a clock.

1. Cut a ¼ inch wide strand from the darkest or grayest part of your dry hair close to the scalp and tape at the cut end.
2. Completely cover the hair strand with the mixture remaining from the Allergy Test. Start timing.
3. After 5 minutes, check the strand. If the strand is not the color you want, return it to the mixture and check the color every few minutes for up to 15 minutes. Perfect 10 is designed to work in 10 minutes or up to 15 minutes for resistant grays.

Fill in your personal color time below:
My timing for desired color: _______ minutes.

COLOR HINTS & TIPS

• Apply color to dry hair that is free of styling product build-up. If hair has build-up, shampoo one day prior to coloring. Do not shampoo immediately before coloring. Your scalp has natural oils that help to protect it during the coloring process.
• If any color gets on your skin or household surface, wipe it off immediately with a damp towel.
• Use the ColorSeal Intensive Conditioning Crème only once a week. It has been designed to give you long-lasting benefits. For best results use an amount the size of a quarter per application.
• If your hair has been recently permed or relaxed, wait at least7 days and 1 shampoo before coloring. Do the Strand Test since your timing may need to be reduced. If you plan to perm or relax your hair, wait at least 7 days and 1 shampoo after coloring.
• If you've used a gradual color restorer, henna, or metallic dyes, do not use this product until your hair has grown out and colored areas have been cut off.